The URS Creative Imaging Animation Team produces visualizations for URS project teams and their clients for use in virtual tours, construction phasing, and project pursuit presentations. The URS Creative Imaging animation team has special areas of expertise in photosimulations and animations for building construction, surface transportation, environmental, transit and architecture projects as well as military planning.

In the area of 3D-visualization, the only professional standards are those set by URS Creative Imaging with its 3D-visualization products for large, high-profile, and sometimes controversial, transportation projects around the U.S. Many public agencies have subsequently set their standards for 3D-visualizations using URS Creative Imaging work. The visualization products created and produced by URS Creative Imaging have held up to intense scrutiny through the use of the URS Creative Imaging production process that ensures the work accurate and valid.